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          archive & campaign

 

Kuyashii is the Japanese concept of being frustrated/disappointed. During my years of working in the industry, I kept getting told a luxury, sustainable, ready-to-wear collection that was 'made in Britain' was impossible. So many times through the development of this collection, I felt Kuyashii to the depths of my soul. Kuyashii is my ode, to those who thought it couldn't be done.

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Collection shown at London and Paris Fashion Week.

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