

About
British-born, French designer/teacher/adventure creator Annabel Giraud-Telme, proposes a multi-disciplined life.
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Annabel launched her namesake sustainable luxury label after being honed by the tailor to HRH Queen Elizabeth II, and haute couture techniques at the UCA Fashion Atelier BA (Hons). Annabel's distinctive modern style: versatile, with a nod to traditional techniques and cuts yet with a refined sense of ease. Establishing her flagship atelier/boutique in the heart of London after the resounding success from London and Paris Fashion Week showcases and pop-up shop. The versatile space also served as the headquarters for her innovative social enterprise workshops.
With COVID and Brexit creating more issues for the business than solutions, Annabel left the UK ro fulfil her childhood dream of moving back her French roots in the South-Eastern Alps. In this serene environment, she found a more connected pace of life; time to enjoy the wild, lead active holidays around the world and finally do her yoga teacher training.
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Since her move, Annabel's outlook has evolved and is excited to share the journey with you all; those who’ve been around since the start, and those who have just joined the ride.