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British-born, French designer Annabel Giraud-Telme, proposes distinctly modern womenswear: versatile, with a nod to traditional techniques and cuts yet firmly grounded in contemporary aesthetics with a refined sense of ease. 


Launched by Annabel after being honed by the tailor to HRH Queen Elizabeth II, at the UCA Fashion Atelier BA (Hons). Established with bespoke tailoring and haute couture pieces for private clients. With an impressive background, she founded her sustainable luxury fashion business. Establishing her flagship atelier/boutique in the heart of London after the resounding success from London and Paris Fashion Week showcases and pop-up shop. The versatile space also served as the headquarters for her innovative social enterprise.


Frustrated with the political landscape in the UK, encompassing challenges like Brexit and the impact of COVID, Annabel fulfilled her lifelong dream by relocating to her French roots in the picturesque South-East Alps near Italy. In this serene environment, she found a simpler life, time to enjoy more nature and international adventures and pivoted the business model to pre-order. Since her move, Annabel's design DNA has evolved and is excited to share the journey with all the supporters; those who’ve been around since the start, and those who have just joined the ride.

Mission and Vision

At Annabel Giraud-Telme we want to redefine luxury fashion by embracing sustainability, ethical craftsmanship, and inclusivity. We endeavour to revolutionise the industry by meticulously crafting exquisite designs that not only celebrate opulence but prioritise the well-being of our environment and communities. Through relentless innovation and unwavering dedication, we aim to set a new standard where every creation embodies our deep-rooted commitment to preserving our planet and uplifting humanity. Transparency in our processes and materials, paired with our dedication to ethical production, forms the cornerstone of our mission to create a fashion landscape that fosters a positive impact on both people and planet.

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