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Designer
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Annabel launched her namesake sustainable luxury label after being honed by the tailor to HRH Queen Elizabeth II, and haute couture techniques at the UCA Fashion Atelier BA (Hons). Starting from the bottom as a runner/work experience with sewing to the cutting rooms of London's best designers, Annabel developed her distinctive modern style: versatile, with a nod to traditional techniques and cuts yet with a refined sense of ease. Establishing her atelier/boutique in the heart of London after the resounding success from London and Paris Fashion Week showcases and pop-up shop. The versatile space also served as the headquarters for her innovative social enterprise workshops and showcasing a community of artisans.
Annabel loves to redefine luxury fashion by embracing sustainability, ethical craftsmanship, and inclusivity. Annabel endeavours to revolutionise global perceptions by meticulously crafting exquisite designs that not only celebrate opulence but prioritise the well-being of our environment and communities. Through relentless innovation and unwavering dedication, Annabel aims to set a new standard where every creation embodies our deep-rooted commitment to preserving our planet and uplifting humanity. Transparency in the processes and materials, paired with dedication to ethical production, forms the cornerstone of the Annabel Giraud-Telme mission to create a fashion landscape that fosters a positive impact on both people and planet.

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